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Opportunity knocking or sign from hell?

Printed From: the12volt.com
Forum Name: Car Audio
Forum Discription: Car Stereos, Amplifiers, Crossovers, Processors, Speakers, Subwoofers, etc.
URL: https://www.the12volt.com/installbay/forum_posts.asp?tid=42205
Printed Date: April 29, 2024 at 7:21 PM


Topic: Opportunity knocking or sign from hell?

Posted By: kidtransam
Subject: Opportunity knocking or sign from hell?
Date Posted: November 03, 2004 at 9:14 PM

We have always wanted to get an actual store front.
I live in a small city about 15 mins from Jackson, TN. They have a Circuit City, Best Buy and several audio shops..and there is 1 shop in my town..the funny thing is, within a few months..circuit and best buy will be the only 2 left..one by one they keep selling out or just closin shop. Some say that they are just burnt out..and some say theres not enough business. the ones in jackson already have closing dates..and the 1 in my town isnt far behind em..In a way I can see the bright light saying COME TOWARDS THE LIGHT..and on the other hand, well you know.

What do you guys think..could this be a perfect time to fire up a new shop..or am I just wishful thinkn?

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With a torch and a big enough hammer...it WILL friggin fit!!



Replies:

Posted By: Alpine Guy
Date Posted: November 03, 2004 at 10:00 PM
I would tottaly research what there exact reasons for closeing, ask them what they would change if they had the chance to do it over again.

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2003 Chevy Avalanche,Eclipse CD7000,Morel Elate 5,Adire Extremis,Alpine PDX-4.150, 15" TC-3000, 2 Alpine PDX-1.1000, 470Amp HO Alt.




Posted By: kfr01
Date Posted: November 03, 2004 at 10:25 PM
View resources at: https://www.sba.gov/

You'll need to do some market research, find a niche, and look very carefully at the financials. The people at the SBA can help you with all of this. Search for your local office and visit with them. They won't know anything specific about the car audio industry, but they'll be able to help you decide whether it is a wise investment and create your business plan. You'll also want to seek out a good CPA and attorney.

Personally, I would be extremly cautious right now about opening any brick and mortar car audio shop. You are not only competing with stores that will always beat you on cost, best buy, etc., but you can't touch the prices on the internet.

That said, if you can find a niche that neither the internet nor the low cost leaders in your area have (i.e. higher-end products, professional advice & installation, etc.) you can probably make a lot of money. The tough part will be determining whether the market for this niche in your area is large enough to earn the returns on investment you need.

Good luck

Maybe forbidden can weigh in here. He's owned a few stores.

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New Project: 2003 Pathfinder




Posted By: hightek
Date Posted: November 04, 2004 at 12:06 AM

what you may want to consider is asking them if they wanted to do like a partnership kind of deal. go in together. i'm sure with their knowledge they would probably do things differently and stuff.

just my two cents.





Posted By: kfr01
Date Posted: November 04, 2004 at 12:10 AM
I'd have a nice long talk with your attorney before considering a partnership. They sound great at the beginning but can sour fast.

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New Project: 2003 Pathfinder




Posted By: Francious70
Date Posted: November 04, 2004 at 8:34 AM
Hey kidtransam,

Do you live in Humboldt, TN?? I'm in business with some people down there (consumer finance) who may be able to help out.

Paul

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Posted By: kidtransam
Date Posted: November 04, 2004 at 6:36 PM
Francious70 wrote:

Hey kidtransam,

Do you live in Humboldt, TN?? I'm in business with some people down there (consumer finance) who may be able to help out.

Paul


Im about an hour from humboldt...i live in Henderson.

Installing is the easy part...its the business part i dont know crap about..thats why I havent already done it.

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With a torch and a big enough hammer...it WILL friggin fit!!




Posted By: jeffchilcott
Date Posted: November 04, 2004 at 7:11 PM
I have been going to college for a minor in bissiness management,   there is so much to consider, let alone the approx 30,000-50,000 investment just to get open and stay afloat for 6 months.   We have been considering opening for along time, and frankly im almost ready but it has been nearly 5 years in the planning.    Where is forbidden he could give good insight on this topic

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2009 0-1000 Trunk WR 154.0DB 2009 1001+ Trunk WR
2007 USACI World Champion
2007 World Record
2006 USACI Finals 2nd Place




Posted By: forbidden
Date Posted: November 04, 2004 at 8:16 PM

Right here dude. Installing is not easy, your life depends on it if you are going to open your own business. Opening a business is not an easy thing to do, especially if you have little to no business experience. It takes huge coin to secure lines. You have to be in an area that has lines available. You may have to do a huge buy in to secure a line which may take dollars away from another line that you need. I had the opportunity to work in this industry for 8 years before I decided to open my own store, all the while I was paying attention to how business was done. If you have no experience on the sales side or business side, you are doomed for failure. I succeeded because I am an excellent customer service person, I know how to sell and I sure as hell know how to install.

Based on what I read and my knowledge, I personally would see this as an opportunity. If you have my kind of background you would probably do good as well. That said though, you are also going into a market that may have a very limited draw area for a very limited amount of product. I would want to know why exactly the big box guys are moving shop and I would not expect to hear the real reason anytime soon.



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Top Secret, I can tell you but then my wife will kill me.




Posted By: VEESLIM
Date Posted: November 04, 2004 at 8:31 PM

Man Henderson is a good market. I used to work for one of the stores you're talking about. (auto radio)  Nice market for a custom shop. Custom is something Best Buy & Jerkit City can't offer. Do your honework and godbless.





Posted By: Rushman
Date Posted: November 04, 2004 at 9:52 PM
Kidtransam.............your very fortunate to come into this opperatunity. I do envy you in that aspect. I have to strongly agree with everyone about doing as much homework as possible. If I were in your shoes , I would look at what would seperate you from the Big Boxes (Circuit City and Best Buy) and focus on Friendy , experienced ,customer satisfaction.  Ask yourself if you were the paying customer , why should you go to this new shop vrs. Circuit City? Im sure your not going to be able to beat thier prices so your going to have to make up the difference in customer service and custom installs that they dont or cant do at the big box's. Me as a customer when I go to the privately owned independant car audio shops , I like to see lots of variety. Somthing to fit everyones budget , weather its Jr.s McDonalds money or the 6 figure income white collar money , everyone goes home happy and gets what they want. I wish you the best of luck and Keep us updated.

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99 F-one fitty
Pioneer Premier H/U
Alpine EQ
Kicker 1200 amp
4 Kicker comp 10s
6 kicker SS65.2 components




Posted By: vinspo
Date Posted: November 04, 2004 at 10:01 PM

For what its worth, as a business owner (not stereo related), but customer service is all based on three major areas:

1 - Service Standards - Being the "Best of the Best" requires going above and beyond clients expectations. Business growth and/or decline is a direct result of customer satisfaction. Your best advertising tool is "word of mouth", but it could also be your worst enemy if job not done to expectations! With our business community becoming more crowded every year, this only increases our challenge to stay on top, as it brings customer expectations higher and higher. Make sure you can deliver on your commitments on time.

2 - Location - Does the area have sufficient population/demand to sustain an adequate volume of customers. Additionally where you locate store front needs to have good visibility (Avoid hard to find locations, rent may be cheaper, but it will cost more in the end!).

3 - Product - Selling a good product at a reasonable price, having a reputation as the "cheapest place in town" is not always a good thing. It would not be adventagious to compete against the "National Brand" stores on their playing field, so raise the bar a few notches. Know the economics of your area to get a better idea.

Owning your own business is very gratifying, but requires alot of work and effort to be successful at it. If your heart is there, you are willing to work 8 days a week, and have done your research than you are ready to do what makes you happy. I wish you great success whichever road you choose, just be as knowledgable as possible.

Partners -  This subject has its +/-. A partner could help you in times of need, or could hinder you to the point of need!





Posted By: kidtransam
Date Posted: November 05, 2004 at 5:40 PM
Thanx for all the info guys..as for experience...my only real experience is installing..i sold some when the bay was slow..but not enough to count...1 of my partners now...can sell a snorkle to a fish..hes a great `people person`. But neither of us knows squat about the business side of it. There are definately 2 of us and a 3rd probable that would be running it. Im not looking for a quick money maker...or to open a shop and pay 8 bux an hour to a half ass installer..this would be run like it is now..us and only us for a long while.

I just dont know if I have the balls to step out and do it. Its a huge step.

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With a torch and a big enough hammer...it WILL friggin fit!!




Posted By: kidtransam
Date Posted: November 05, 2004 at 5:44 PM
Few more questions for you business guys. Put yourself in my shoes for a minute..what steps would you take..and is it possible to get started w/o having that crap car load of cash sittn in the bank....(cause frankly...its not there lol). Should i just sit on my hands and wait or grow sum nuts and get out there?

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With a torch and a big enough hammer...it WILL friggin fit!!




Posted By: kfr01
Date Posted: November 05, 2004 at 6:11 PM
I already told you. See the SBA materials.

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New Project: 2003 Pathfinder





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