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For Adire fans

Printed From: the12volt.com
Forum Name: Car Audio
Forum Discription: Car Stereos, Amplifiers, Crossovers, Processors, Speakers, Subwoofers, etc.
URL: https://www.the12volt.com/installbay/forum_posts.asp?tid=52929
Printed Date: April 26, 2024 at 11:02 PM


Topic: For Adire fans

Posted By: DYohn
Subject: For Adire fans
Date Posted: March 31, 2005 at 2:33 PM

For the many people on this and other boards who keep asking and complaining when oh when will Adire audio speakers be available again?

Read this forum message.



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Replies:

Posted By: supradude
Date Posted: March 31, 2005 at 3:09 PM
Is it just me, or they a bit on the touchy side when it comes to people needing info on what they are trying to sell?

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'85 Toy




Posted By: 97Avalonxls
Date Posted: March 31, 2005 at 3:12 PM

thanks for the update

bump





Posted By: MAXST
Date Posted: March 31, 2005 at 3:14 PM
Think of it this way. Wouldnt you get annoyed if you had people getting on you for info? I know i would be.

For this, i hope they take there sweet sweet time! Product in the end will be the BEST, and most likely cheaper!

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I need quality equipment, feel free to donate.




Posted By: DYohn
Date Posted: March 31, 2005 at 4:03 PM

supradude wrote:

Is it just me, or they a bit on the touchy side when it comes to people needing info on what they are trying to sell?

The point is they are not trying to sell anything yet.  They have discontinued their entire old product line and are introducing an entirely new line of speakers.  So I think they are understandably touchy when people want info about products that don't exist yet!  When they are ready for sale, you can be sure plenty of info will be available, as usual from Adire.



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Posted By: kfr01
Date Posted: March 31, 2005 at 4:15 PM
While it might be annoying for the dealers, some of the dealer's "f off, they'll be ready when they're ready" attitude that I've seen on various boards does nothing to help their cause.

How hard is it to communicate the same message without being smug and turning potential customers off? How hard is it to paint a positive picture instead?

Not hard. Some of the dealers deserve any sales they lose because of their coarse communication and crap business sense, in my opinion.

So, while it would be annoying, a good business person would be as friendly and positive as possible, smiling 100% of the way and giving every person with questions as much information as possible.

In sum, yes, the poor little dears' feelings are understandable. Should they suck it up and be more positive in the name of business like big boys and girls? Yes.

That said, it is no skin off my back if any dealer loses any sales. There's just no way I'm going to feel sorry for them or defend them.

Note: my comments aren't directed toward Adire in any way. Only some of their dealers - I doubt anyone would argue that their communication has been optimal.

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New Project: 2003 Pathfinder




Posted By: DYohn
Date Posted: March 31, 2005 at 4:35 PM
^^^ absolutely correct, and perhaps a bit of insight into possible future problems of having a dealer network?

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Posted By: kfr01
Date Posted: March 31, 2005 at 4:39 PM
Good point. Their suboptimal communication as members of Adire's dealer network only reflects poorly on Adire.

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New Project: 2003 Pathfinder




Posted By: supradude
Date Posted: March 31, 2005 at 8:51 PM
That is what I was talking about. kfr01 hit it right on the head. I have heard nothing but great things about ALL of their products. I have never owned any. While what I read won't deter me from buying from them, it might would cause some people to turn against them. I will still buy their products and see for myself what all of the hoopla is about. Everyone on this forum seems to love their subs. And this is the only forum that I ever look at. It just looked strange when I read what they were saying and their attitude towards possible customers.

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'85 Toy




Posted By: stevdart
Date Posted: March 31, 2005 at 10:53 PM
It's eye-opening how some audio equipment makers have used the world of online forum communication to their great advantage.  It's an extremely savvy business practice that works very well for those who do it right....while it fails miserably for those who don't understand how to correctly ply the online market (see Carlos and his "monster sub").  Even buyers who would never actually order a product online, but would travel to buy from a dealer instead, use these forums to communicate with each other about products.  Now, just look at the desire and anticipation that exists for products that nobody has heard or seen yet!   I admire a good salesman.  And Donald Trump himself would approve. 

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Build the box so that it performs well in the worst case scenario and, in return, it will reward you at all times.




Posted By: ravenndude
Date Posted: March 31, 2005 at 11:02 PM
back when I was e-mailing Adire's tech about the 2 shivas vs 1 brahma thing I also got this:

From me:

Thanks a lot for your help.

One more question. Would it be better for me to get one of the older Brahmas now while I can still find them or should I wait for the new ones to come out (That is if they are out before the begining of August)?

--Matt

Reply from Adire:

Matt,

Either way works fine; the new Brahmas will be rolling in 4-6 weeks.

Thanks,

Adire Tech Support




Posted By: DYohn
Date Posted: March 31, 2005 at 11:07 PM
Vapor is vapor and hype is hype and BS is, well, stinky.  It's the same in all industries, but the audio world seems especially full of charlitans, hucksters and fakes.  The Carlos thread is especially funny and agravating at the same time and is the perfect example of how hype is spun.  Maybe he works for Volfentechnikeacoustabahn.

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Posted By: Chad7n7
Date Posted: March 31, 2005 at 11:29 PM
wohoo!!!!!!!!! Gotta go get some of those Volfentechnikeacoustabahn's! Heard that was the new hype on the market DYohn. Have any spec sheets on them so I can run a comparison?? I found a place online that deals them for $350 a piece, think I'll still get a warranty??

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Posted By: MAXST
Date Posted: March 31, 2005 at 11:36 PM
nike sub...hmm. they swoosh instead of boom.lol

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I need quality equipment, feel free to donate.




Posted By: Steven Kephart
Date Posted: April 01, 2005 at 3:15 AM

Hey guys.

I hope I'm not going to be stoking the fire by asking this quesion.  But where are our dealers being unprofessional?  I did see Josh get on one guy who was calling people names and behaving inappropriately.  But he was doing his job as a moderator by telling him he needs to change his attitude or he would be banned.  I also know that the original "release" thread got a little hairy in there.  But it got a little crazy with repeated inquiries for more information, ignoring the comment that there would be no more information released yet and the repeated expounding of that point within the thread by us and our dealers.  Plus there was a LOT of speculation based on very limited information that went way overboard.  You could be talking about Kyle clearing things up about that guy who was griping about his bad luck in ordering a sub.  But I don't blame Kyle for clarifying some non-truths by that guy that were designed to make Kyle's company, and ours look bad. 

Is that what you guys were talking about?  Or did I miss something else that was handled unprofessionally?

Steven Kephart

Adire Audio



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Posted By: kfr01
Date Posted: April 01, 2005 at 4:14 AM
You didn't miss a thing. I haven't witnessed any dealers being outright unprofessional with regards to Adire related matters. I had no particular thread in mind.

Again, I was thinking of no particular posts or threads.

My post, and I believe the others too, were more picking up on some of your dealers' general negative aggregate attitude and air toward customers that are interested in learning information. This is an impression that myself, and obviously others, find quite peculiar!

Adire's unique products, partially driven by the exclusive nature of your XBL^2 technology, created a nice niche market demand. i.e. people want your goods. :-) By discontinuing production of the current line well before the new line from Chile, Adire and its new dealer network is stuck in a market loop with high niche demand and no supply. This is a suboptimal situation. Customers will become frustrated. Customers will leave. This behavior isn't the customer's fault. The customers shouldn't be chastised for being impatient. These results and customer behavior are a predictable reality of the market gap in supply that has been created. Given the same supply and demand structure, the same behavior would happen if you were selling candy, shoes, or tractors.

Conventional wisdom, and common business sense, would suggest that there is an optimal way to handle such a problem. The optimal strategy would attempt to approach the smallest number of customers lost, confused, and frustrated and would attempt to maximize post gap demand, customer sentiment, and profits.

Adire and their dealer network have quite obviously failed to implement this optimal strategy. This should be readily apparent to anyone reading any car audio board lately.

Is this situation horrible? No. Your demand and reputation is high enough to experience some customers substituting alternative products for yours.

Am I surprised that Adire and their dealers have not handled the situation differently? Yes.

My surprise results from the fact that causal connections to the negative effects you're experiencing are relatively clear.

-Examples-
Negative effect: the customers are confused.
Cause: the communication has been poor.

Negative effect: the customers are growing negative.
Cause: the communication hasn't been positive.


Sigh. Too much crap is in my head and I've been up for too many hours. Sorry for the rambling that no one probably cares about.

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New Project: 2003 Pathfinder




Posted By: Steven Kephart
Date Posted: April 01, 2005 at 11:44 AM

I re-read most of the posts out there by our dealers, and I guess I fail to see even their "negative aggregate attitude ".  I did see a little agrivation in the posts I mentioned above.  However I believe in both cases they were in the right to be agitated. 

People keep complaining about the communication being poor.  I don't know why they feel that we owe them a full explanation of the full inner workings within Adire and our complete business strategy.  We have to be VERY careful with timing and the amount of information released that doesn't have a negative impact on our sales, or the sales of our dealers.  We also have to be very careful when offering a time of release.  Every time we help by giving our best guess with a generality of "probably around February" and something comes up to delay that release, we get people yelling that we lied and missed our "promised" release date.  This type of attitude has forced us to be very nigardly in the information we release.  If our attempts to offer as much information as we can to our customers is going to come back to bite us, then we just won't offer as much information.  You can't bite the hand that feeds you when you know you are going to be hungry in the future.  I think Dan was very nice in releasing some information about what to expect in our new product line, and you saw where that went. 

Steven Kephart

Adire Audio



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Posted By: Alpine Guy
Date Posted: April 01, 2005 at 12:21 PM
I would have to say Adires communication is some of the best i have seen.  Try getting info about an up and comming product for Alpine, JL, Eclipse, all the big names, , you wont get squat.  Heck, when the type-x sub was comming out, alpine wouldn't tell us squat, even tho we were building a demo car just for the type-x subs , all  we needed was an approx enclosure size, , they wouldn't give any info.    I asked adire a few weeks back about dimensions of the new sub, and enclosure reccomendations so i can prepare, and guess what.. they gave it to me.

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2003 Chevy Avalanche,Eclipse CD7000,Morel Elate 5,Adire Extremis,Alpine PDX-4.150, 15" TC-3000, 2 Alpine PDX-1.1000, 470Amp HO Alt.




Posted By: kfr01
Date Posted: April 01, 2005 at 1:25 PM
Steven Kephart wrote:

I re-read most of the posts out there by our dealers, and I guess I fail to see even their "negative aggregate attitude ".  I did see a little agrivation in the posts I mentioned above.  However I believe in both cases they were in the right to be agitated. 

People keep complaining about the communication being poor.  I don't know why they feel that we owe them a full explanation of the full inner workings within Adire and our complete business strategy.  We have to be VERY careful with timing and the amount of information released that doesn't have a negative impact on our sales, or the sales of our dealers.  We also have to be very careful when offering a time of release.  Every time we help by giving our best guess with a generality of "probably around February" and something comes up to delay that release, we get people yelling that we lied and missed our "promised" release date.  This type of attitude has forced us to be very nigardly in the information we release.  If our attempts to offer as much information as we can to our customers is going to come back to bite us, then we just won't offer as much information.  You can't bite the hand that feeds you when you know you are going to be hungry in the future.  I think Dan was very nice in releasing some information about what to expect in our new product line, and you saw where that went. 

Steven Kephart

Adire Audio


Steven, I really like you, but your post is a perfect example.  The fact that Adire affiliated employees convey that your information is the "hand" for us to "bite" or that you don't "owe" us anything is like nothing I've ever seen verbalized to customers. 

Adire had the opportunity to convey all the information it is currently conveying (and no more!) clearly, positively, and effectively. 

It has obviously not done this. 

The fact Dyohn felt the need to do Adire's job by forwarding us a link to a post on another forum, containing a poorly written and rude command to customers, should CLEARLY show you MUCH room for improvement. 

The fact is that in a tough business situation like the one you've been in you either have the opportunity to make the best of it or not.  You have the opportunity to be clear and consise and positive.  You have the opportunity to impress customers with your positive attitude or not.  You have the opportunity to be optimal or not.  You have the opportunity to help customers understand a huge supply gap or not.  You have the opportunity to make customers feel like they are important or like they are biting your hand.

Adire did not take these opportunities.  I don't understand why.  You could do all these things telling us LESS than you have been.

Adire's communication has been sub-optimal.  You could have turned this into a positive situation.  You didn't. 

Hey, I'm not complaining, I could care less how people talk to me.  I'm trying to HELP ADIRE by making observations and suggestions based on my education and limited experience.  If Adire doesn't want to take my advice to be more positive and make customers feel like THEY are the important party, fine by me. 

Just know that I'm not making this up out of thin air - every inch of scholarship I've read on the subject of business communication would agree with me.

SURELY you AT LEAST agree that there's room for improvement.  :-)



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New Project: 2003 Pathfinder




Posted By: Steven Kephart
Date Posted: April 01, 2005 at 7:17 PM

kfr01] wrote:

/p>

Steven, I really like you, but your post is a perfect example.  The fact that Adire affiliated employees convey that your information is the "hand" for us to "bite" or that you don't "owe" us anything is like nothing I've ever seen verbalized to customers. 


I was giving an illustration on how people were acting.  The simple fact of the matter is that Dan decided to be nice and release some information for those that kept asking, and it blew up into a whole fiasco.  Dan intended on releasing more information later (as he hinted in his post), but decided not to based on what happened with the information he already released.  He fed his customers information and they bit his hand. 

kfr01] wrote:

Adire had the opportunity to convey all the information it is currently conveying (and no more!) clearly, positively, and effectively. 

The information Dan provided was conveyed positively and effectively I thought.  How could he have done it differently?

kfr01] wrote:

The fact Dyohn felt the need to do Adire's job by forwarding us a link to a post on another forum, containing a poorly written and rude command to customers, should CLEARLY show you MUCH room for improvement. 

My involvement in this forum is strictly to offer my somewhat unique knowledge and experience to you guys.  I make an effort not to push our product onto you guys because it isn't fair to you guys and also breaks the rules of this forum.  For me to post this as a thread would have been nothing but me pushing our product.  Now I have provided several links to Dan's post with this information in areas where it was helpful.  But that is as far as I will go with it.

As for the way Josh posted the thread, I believe he was just making sure everyone saw and understood that part.  In the previous thread people completely ignored that part and kept asking for more information.  I don't blame him for not wanting that thread to turn into the previous one.   

kfr01] wrote:

The fact is that in a tough business situation like the one you've been in you either have the opportunity to make the best of it or not.  You have the opportunity to be clear and consise and positive.  You have the opportunity to impress customers with your positive attitude or not.  You have the opportunity to be optimal or not.  You have the opportunity to help customers understand a huge supply gap or not.  You have the opportunity to make customers feel like they are important or like they are biting your hand.

Adire did not take these opportunities.  I don't understand why.  You could do all these things telling us LESS than you have been.


Again, I just don't see this "negativity" you speak of in those threads.  In fact if you read my posts you will see me joking at times.  There was quite a bit of negativity coming from the guy who was bitching about his bad luck.  But he was claiming some falicies that were designed to make us and our dealers look bad.  Kyle and Dan stepped in and nicely cleared up the facts of the situation.  Sure Kyle was a little agitated.  But I don't blame him after what the guy said.  

We sometimes have customers who feel ripped off by our decisions who like to take their plight to the public forums.  They post their side of things and rally peole against us.  So we go in there and explain the full situation and people understand our reasoning behind our decisions.  I don't see the situation with Kyle any different, and I think he handled it just fine.   

kfr01] wrote:

Adire's communication has been sub-optimal.  You could have turned this into a positive situation.  You didn't. 

Again, how was our communication "sub-optimal"?  We have to be very strategic in what information we release so as not to hurt our dealers or ourselves.  We have been as forthcoming with information as we could be.  I know that peole are anxious for the new product, specs for the new product, and a firm release date.  Previously people were also anxious about any information becides "our line increasing by 500%".  But there is nothing we can do about it.  People are just going to have to be patient.  But please don't blame the complaining that impatience brings on us as there really isn't anything we can do about it. 

Steven Kephart

Adire Audio



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Posted By: MAXST
Date Posted: April 01, 2005 at 11:01 PM
Perfect example of saying that a product will be out at this point..but is delayed..and delayed and delayed...is the doom 3 game for xbox.

After second delay i pulled my order and lost complete interest.

What adire is doing is trying to prevent that. But the action with pulling stock before new stuff rolls in...wasnt the greatest idea. People are recommending these subs for the past month, but now they cant get them.

I think they are planned out right and shouldnt release any info until they 100% ready to do so. Otherwise...what if there is a mix up...or accident that stops production or anything that could hurt them. Adire is in a HUGE business. They are playing it safe. Im sure customers will come back once they see what they are dishing out again.

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I need quality equipment, feel free to donate.




Posted By: ravenndude
Date Posted: April 02, 2005 at 1:07 AM
Maxst] wrote:

erfect example of saying that a product will be out at this point..but is delayed..and delayed and delayed...is the doom 3 game for xbox.


or how about Half-Life 2 for PC ... that was supposted to be released years ago =\




Posted By: kfr01
Date Posted: April 02, 2005 at 12:23 PM
Steven:

Again, you fail to see my point. I'm not talking about releasing MORE information. Again. You could release less information and my point would stand. Again. I'm not saying MORE.

I'm talking about the FORM and LANGUAGE of the communication.

Take any communication by the dealers to any business communication consultant and none would say it was conveyed optimally. They'd probably recommend complete sentences, not giving commands to your customers, not making it seem like we need you, but the other way around, and probably start with something like "Dear Valued Customers:."

note: I'm not necessarily being literal with the "Dear Valued Customer" part, I'm just saying this is the message that ALL good business to customer communication should CONVEY.

You're a smart guy, I find it amazing that you don't the difference and my point. Again, I'm not saying Adire's done anything horrible. I'm just saying it all could have been executed BETTER.

You also missed my point regarding the need for Dyohn to post. I wasn't saying that YOU should say anything. I wasn't even saying that ANYONE from Adire should post information like that HERE. My point was that if Adire OR its dealers WOULD HAVE conveyed the supply situation clearly and positively, say via a clear, complete, and positive press release on your website and had all your dealers provide a link to it from all of your dealer's websites, THEN there would be no need for anyone to clear things up here. Indeed, any time folks had problems, were confused, or even pissed off, you or anyone else could reply with. "Dear _: We appreciate your interest in our products and value your business. Adire is in the process of making a change. Please read the press release LINK, and don't hesitate to let me know if you have any questions. Please understand that we can't share any more information about the upcoming products, other than what is contained in the release. I can be reached via this board or via e-mail. Thanks again for your interest."


Hey, I'm not here to argue though. Again, I was just trying to point out ways you could IMPROVE and BENEFIT given the situation you're in, based on my education and experience.

It is somewhat surprising that you're arguing rather than realizing I'm trying to give some advice. I realize in the process that my advice does pass Adire a small amount of criticism, but that's life. There's always room for improvement.

Who doesn't want honest feedback to learn how to improve?

It half blows my mind. I can't say I've ever seen a business reject constructive feedback. I guess there's a first time for everything.

When I know better would you rather I lie and tell you that all dealer and Adire communication is in tip-top form? Or would you rather I just say quiet and not offer feedback or advice? Or would you like me to kiss Dan's hand because he's the hand that feeds us lowly customers? :-) (that last line was a joke just to lighten the mood a bit)

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New Project: 2003 Pathfinder




Posted By: russ lund
Date Posted: April 02, 2005 at 12:40 PM
Sounds like the company is run by some thin skinned pussies to me.

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BigDog




Posted By: kfr01
Date Posted: April 02, 2005 at 12:52 PM
No. I think Adire an excellent company that produces some of the top products in car and diy audio.

In fact, I would put Adire's drivers at the very top of both of those categories in terms of quality for the price.

Every contact I've personally had with dealers and employees of Adire tells me they are wonderful and smart people.

If anything, they just lack some formal business polish and/or training that can easily be remedied.

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New Project: 2003 Pathfinder




Posted By: Steven Kephart
Date Posted: April 02, 2005 at 1:45 PM

Don't get me wrong, we do appreciate constructive criticism.  However I'm not sure if you are fully considering the unique business model.  We started as mainly an online-only company and got our popularity from word-of-mouth communication of our customers.  We have a public forum where our customers can come and communicate with us, and we try to help them out as much as we can.  From what I can tell, our public face has always been very positive which is why we gained such popularity.  I hope at least I have never come off as brash or negative in any way. 

Now as for the changes being made and the announcement; we did provide a news release on it (found here: https://www.prweb.com/releases/2004/11/prweb173381.htm) which we posted a link to on the front page of our site when it was released, posted in our forum, and sent out to our dealers (some providing links on their website).  The new information that Dan posted about specifics on the driver lines was just answering the inquiries of those on our public forum.  In hindsight, it might have been better for him to post that information as a new thread stickied and closed for no further comment.  However Dan is the reason for Adire having the notoriety it has online and I fully trust his judgement in how he presents information. 

Steven Kephart

Adire Audio



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Posted By: stevdart
Date Posted: April 02, 2005 at 1:50 PM

kfr01, you have this situation nailed.  In my mostly uninvolved view of the subject, I see a car audio manufacturer without available products during the height of their popularity.  That's bad, but what's worse is that the products that they have recently made popular will not be back, at least not exactly as they were.  In most industries, a competitor probably would have seized the opportunity to successfully steal the sales that would have gone to Adire during a crisis like this.  We have yet to see how this lull in product availablity pans out.

Case in point:  Program on TV I regularly watch, "The Apprentice"...this year the program has grown to such popularity that sponsors are begging and bidding to be showcased, where last season they had to be coerced into participation.  Last week Home Depot was showcased with a "clinic" and came out with full commercials during the program with the "clinic of the week".  Granted, this was easy for them to do, whether on short notice or not, but they successfully followed up their airtime with a bid for increased store activity.  This week, Domino's was showcased.  Trump even mentioned on the show that Domino's would now have a meatball-type pizza.  They seemingly didn't have the time to get it done by airtime of this episode, so they advertised their usual fare instead.  But Papa John's jumped all over this opportunity and successfully advertised their "new meatball pizza" on the very same episode of Apprentice that Domino's was supposed to be enjoying the success of.  Papa John's seized the opportunity that Domino's paid for.  Papa John's had a new meatball pizza and Domino's did not.  All it cost Papa John's was the airtime of the commercial and they came out as the pizza you remembered.  I suspect they will show some gain from this jump on their ill-prepared competitor.

Given the short attention span apparent in users of car audio, it wouldn't take a whole lot of effort for a savvy competitor to be successful in taking business away that Adire has built up over the past year.  We just haven't seen it yet.



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Build the box so that it performs well in the worst case scenario and, in return, it will reward you at all times.




Posted By: Poormanq45
Date Posted: April 02, 2005 at 1:59 PM
Hmm, from an economical sense, Adire Audio made a VERY BIG mistake by cancelling their old line BEFORE releasing their new line!

May I ask why they decided to do it that way?

I mean, it would make WAY more sense to continue supplying their old line and then gradually phase out the old line and bring in the new line.

Thoughts?

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Posted By: kfr01
Date Posted: April 02, 2005 at 2:33 PM
Steven:

I fully understand the business model. Polished and positive business communication can always be achieved, encouraged, and improved by every employee, dealer, and affiliate. Always. This is true regardless of the market served and is especially critical when you have a supply problem.

Dan's PR release regards the Chili factory and business. It does not directly address any of the issues customers are confused or agitated about. (or Adire directly for that matter)

There is still currently no way for customers to quickly and easily learn about the situation in a clear and positive manner without searching out some forum. The sticky that is available is commanding and brash. Optimal?

Steven, I have no doubts Dan is a very capable business person and a brilliant engineer. His prowess in these areas is proven. Dan's skills are obviously polished. However, everyone can get spread too thin from time to time, and communication quality is often the first to fail.

My comments are also directed to the dealers, however. My guess is that at least some of them lack this polish and training. This situation increases the potential value of Adire establishing leadership in the situation to help coach the dealers.

You're right, I think Adire's public face has helped you gain popularity. I think it would be wise to help mitigate some popularity loss you are experiencing during your supply gap by improving the public communication even more.

Constant improvement can only help any business.

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New Project: 2003 Pathfinder




Posted By: Steven Kephart
Date Posted: April 02, 2005 at 3:38 PM

I don't see any benifit in keeping this going any further.  So I will just make a few points and then let it die.  I work for Adire and know all the details about this move.  Our actions may not make sense to you, but you are seeing the situation without having all the facts.   To use a title of an album by one of my favorite bands; you guys have a microscopic view of a telescopic realm.  Just have faith that our decisions are in the best interest of the company.  And please don't chastize us when you don't know what's going on.  We did not get to where we are by making "big mistakes".  So maybe there are other reasons behind our decisions. posted_image

Steven Kephart

Adire Audio



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Posted By: stevdart
Date Posted: April 02, 2005 at 4:01 PM

lol, seriously, Steven Kephart...I don't think you have the call in whether this topic goes further or not....it's a discussion forum.  But you're a consumer, too, and you know that consumers make decisions about how they spend their money every day without knowing all the facts behind the companies they buy from.  And this is the important point:  consumers are not interested in the "best interest of the company".  They are concerned with their own self interests.  That fact will never change. 

Good luck with the upcoming line-up change...I've still got the idea in my head that Kodas would be I want in my doors.  But then, my attention span has grown L-O-N-G at my age.





Posted By: kfr01
Date Posted: April 02, 2005 at 5:58 PM
Steven Kephart wrote:

I don't see any benifit in keeping this going any further.  So I will just make a few points and then let it die.  I work for Adire and know all the details about this move.  Our actions may not make sense to you, but you are seeing the situation without having all the facts.   To use a title of an album by one of my favorite bands; you guys have a microscopic view of a telescopic realm.  Just have faith that our decisions are in the best interest of the company.  And please don't chastize us when you don't know what's going on.  We did not get to where we are by making "big mistakes".  So maybe there are other reasons behind our decisions. posted_image

Let me be clear.  I'm not "chastising" you or your company.  If Adire and its dealers continue to get defensive when customers try to pass along their view and constructive feedback then my confidence in the company will actually drop.  

Also, my points have nothing to do with your business moves.  Your business moves "are what they are."  My points have to do with communication and attitude.  Changes that would take next to no effort regardless of your moves.  

It isn't smart to criticise the "microscopic" view of the customers.  Their view is, after all, something that matters. 

Hey.  I'm an Adire fan and thousands of dollars of Adire equipment has been bought because of my recommendations to friends, family, and those in the online world.  I'm trying to give you feedback based on what they've been asking me.  Which is, "what's going on with Adire?"

I am trying to help.  You don't have to agree with customer advice, but for the sake of your business, please don't disrespect it. 



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New Project: 2003 Pathfinder




Posted By: DYohn
Date Posted: April 02, 2005 at 6:21 PM

OK.  Now that this discussion has come full circle back to why I posted the link in the first place: to try and help customers have some infomration about what's happening at Adire, I'll chime in.

Let me be clear: I have no connection to Adire other than as a customer.  I admire the company and Dan Wiggins.  I think Dan's designs border on genius.  I really love many of their products and consider them world-class (such as Extremis, Tumult, AV8, Daeva sub system, Kit281, XBL2) and think others are merely OK.  I admire their courage for taking the HUGE step (and for those of you who have never worked for a manufacturer, it is HUGE indeed) into high-volume production and for changing their business model for what, the third time in 15 years?  I hope they emerge as the larger, stronger company I think they can be.

I posted the link because I have been really annoyed by two things concerning Adire's lineup revamp.  First, as kfr01 and others stated, some of the attitudes expressed by some of the distributors are highly unprofessional.  As was already stated, this may indeed reflect badly on Adire, at least in the short run, and may scare some customers away.  But hey, if a dealer acts like an ass toward me I'll simply buy my drivers elsewhere.

Second, I think the impatient attitude expressed by some users and potential users is downright stupid, silly and immature.  Come on people, first of all it is just speakers you will not die without them and secondly, waiting for a few months or even a year simply means you might have to use something else in the meantime.  Chill out, it is not life and death.

Some people are acting as if Adire OWES them something, as if the pressure of not knowing every little detail combined with not understanding normal production delays is going to cause severe mental and emotional trauma or something.  Again, chill out it is only speakers, you will survive.  Customers or potential customers who move away from Adire simply because they can't get what they want when they want it are not serious customers.  They should go buy something else if they have money burning that big a hole in their pocket, they will be happier and have better lives (and hey, maybe they can get chrome flames while they're at it.)

Anyway, that's my 2 cents.  I for one am looking forward with great anticipation to what Adire does and to auditioning some of the new lineup.  I hope they take as much time as they need and get everything right, and then launch a huge introductory push that will knock some of the poseur brands off their pedestals. 

I forsee a new Tumult-based sub system in my home theatre (matched to my Extremis towers) sometime in 2006...



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Posted By: Steven Kephart
Date Posted: April 02, 2005 at 7:11 PM

kfr01] wrote:

QUOTE=Steven Kephart] Let me be clear.  I'm not "chastising" you or your company.   

That wasn't directed at you. posted_image 

And stevdart, I just meant that I wasn't going to continue this topic.  Sorry for not making that clear.  One of my worst subjects in school was Writing, as is probably pretty apparent.  I would have Aced recess though.  Anyone want to play on the monkey bars?

Steven Kephart

Adire Audio



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Posted By: Alpine Guy
Date Posted: April 02, 2005 at 7:16 PM

Amen to that!  I personally think this thread has gone to far, but it hasn't been blocked yet. so i guess it hasn't gone too far.

If eveyone will sit back and look at the big picture of the info that has been released, you do the math, you can hopefully figure out yourself that this small company has just stepped up to the major leagues and in fact should benefit the consumer by being able to produce more units which should result in a price drop and better availability.

I know what i want, and i want their products, im a serious consumer and will wait it out, shure i may have a slighty pieced together system for the time being, but once the product is available it will be christmas in summer.  One day it wont be available, then the next day SURPRISE its there ready for you to purchase.



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2003 Chevy Avalanche,Eclipse CD7000,Morel Elate 5,Adire Extremis,Alpine PDX-4.150, 15" TC-3000, 2 Alpine PDX-1.1000, 470Amp HO Alt.




Posted By: kfr01
Date Posted: April 02, 2005 at 10:43 PM

Steven Kephart wrote:

Anyone want to play on the monkey bars?

I do!  I'm also done with the topic, after probably beating it to death, like I have a tendency to do.  Sometimes I "get into" (carried away w/) making my point.  Hopefully this means I'm finally training for the right career.  I also hope there aren't any hard feelings as a result of my somewhat relentless need to make my point when I have one.  Steven, you've patiently taught me a bunch about the physical workings of drivers and I have nothing but respect for you.  I do wish Adire the best of luck and I will be one of the first ones to purchase a Koda 12" or 15".  :-)

Btw.  I just ordered the Kit61 and another pair of Extremis drivers.  With the spare kit I plan to rebuild my doors and make them some mean midbass drivers.  I can't wait to hear the Kit, the measurements Kevin (diycable) posted on Audiocircle look excellent. 

Cheers all



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New Project: 2003 Pathfinder




Posted By: Steven Kephart
Date Posted: April 03, 2005 at 1:17 AM
kfr01] wrote:

p>  I also hope there aren't any hard feelings 

Definitely no hard feelings. 

kfr01] wrote:

tw.  I just ordered the Kit61 and another pair of Extremis drivers.  With the spare kit I plan to rebuild my doors and make them some mean midbass drivers.  I can't wait to hear the Kit, the measurements Kevin (diycable) posted on Audiocircle look excellent. 

Cheers all


Please let me know what you think of those 61's when you get them done (skephart@adireaudio.com).  I'm always interested in hearing unbiased feedback.  I'll have to check out those measurements you mentioned.

Steven Kephart

Adire Audio



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