Suede Headliner

I was wondering what materials the pros use to suede a headliner.  I've heard Ultrasuede is mostly used for furniture.  Someone told me about Alcantara from Italy that is used more in European sports cars.  Is that what is recommended for covering your headliner in suede?  On MTV's Pimp My Ride, they use something that is suede but looks almost like a velvet and has some wavy lines in it that look cool.  Does anyone know what they use?

Thanks!

Plan, Research, Do

Last I heard they just use Ultrasuede, and I assume the lines are just the way they brush it. Ultrasuede and Alcantara are sister companies. Between them they manufacture Ultrasuede Ambiance, Ultrasuede Milano, Alcantara (automobile) and another Ultrasuede I cant remember the name. The Ultrasuede Milano is marketed in Europe as Alcantara, in Asia as Ecsaine and finally in the states its just Ultrasuede Milano, which is manufactured in Italy. The Ultrasuede Ambiance is made in Toray, Japan. As we speak there is a new division called Alcantara setting up shop in Detroit to supply the big 3. Shortly they will be providing Alcantara to the aftermarket. This Alcantara is manufactured in Italy as well, but has a longer light fastness rating and is available in 4 different styles. They have 3 different weights and the 4th has a foam backing just like headliner material. Let me summarize

Ultrasuede Milano - called Alcantara in Europe and Ecsaine in Asia

I am not too sure if this product is available in the USA but in Canda we have a product called Gen-Suede.  It is very similar to suede but much more cost-effective. It usually runs about 20-30$ CDN (about 14-21$ USD).