How do you handle check-ins?

Questions:

(I would sometimes not use the first paragraph if you've been talking to the perons for a while).

"JAmes I will ask a few questions to help us deisgn the best custom alarm for your needs.  We'll be talking about where you park your car at work and at home and other items (ceonveinece) such as lighting in your driveway.

"How far is your car from your office building".

"2000 ft"

"James that is a really big distance"

"I would got with the FM LCD alarm that way you can be notified if someone is tampering with the car and respond.  Yes it is a bit more than a regular alarm but will pay off in the long term let me explain why.  If you had a basic alarm and the car was 2000 ft away from your building even if it goes off chances of someone hearing it are minial due to the disatance, the LCD transmitter is like having a friend watch you car and notify you of problems all the time. 

Ok James now we are making progress.  Let me ask is you drieway lit at night when you come home and parl?

James: "Are you kidding me I have some mean Amazon type of bushes which block 90% of the light even during the DAY.  At night you need map to make it to the house".

James I think we can help.  We are going setup your new alarm to automatically keep the dome and head lights on for 90 seconds after the car is shut off to help you make your way to the door of your house.  BEcause we're only running the car headlights for a small mount of 90 seconds your battery will not be drained".

"James that is a great feature"/

Sales guy: James.  When you wake up in the morning in the winter and you get in the car and it feels like an ice box I bet you're thinking "I wish I had the car all warmed up when I got in" don't ya?

James: Your right, sometimes I feel like not going to work.

Sales guy: You know I feel the same way.  A great feeature we can setup for you is to remote start your car in the moring from your house.  Think about it you wake up press a button and your car starts, you go take shower and get some coffey and the car is already running.  We're also going to setup the heater to come on to warm your car.  Let me show you how it works in my car (take him outside and hoefully the sales guy has a remote start and show him/her, give him/her the remote inside the store and have him her press it and start the car, then say "That was really easy"

The biggest problem all business have is showing to the world that they are different.

Everyone uses general terms which in turn makes all business look the same.

Look in the yellow pages.  I'll bet you'll see the same type of adds.  "Certified techs, WE do it all, AMPS, alarms, CAR stereos, tint, etc" or "Need and ALARM, call US the alarm experts, 20 years experience"

This type of advertising IS called "Well I would hope so"

Let me tell you how this works.  Let's say the ad says "We're honest, we install the alarm right the first time"....what would a customer think "well I would hope so"...see what I mean you got to get specific with deatail.

Here is a good ad "The 3 critical features you need to know about alarms"

1. Extedned range FM 2 way remote - why? most alarms work great IF YOU CAN HEAR them, the FM remote allows you to be in touch with your SECURITY system from a staggering 2500ft (most basic alarms are limied to 300ft or less).

2. Motion sensor - You've left you windows down and purse on the seat and walked away. Someone wants to grab it, the motion sensor alerts the intruder with chirps and if he is bold enough to reach for the purse will sound the alarm and notify you on the LCD pager and roll up the windows.

3. Multiple sirens - most alarms have 1 siren.  We install 3 (2 inside the car to make it really unconfortable for a thief.

(IT IS ALL ABOUT BEING SPECIFIC).

(Give something free (motion sensor, etc) FREE IS the mos powerfull word.

Check in sheet:

Vehicle security (alarm, remote-start).

Basic alarm with dual stage shock sensor (no remote start) (put a check box and list the price so customer can see it)

(check boxes for options)motion sensor, glass break, trunk releease, auto arm when last door shut, etc.

Level 2 alarm (2-way notifies owener of wehicle tampering via 2way remote LCD)-includes motion sensor (FREE BONUS VALUE of $30). ADD remtoe start to this or any other alarms for $75 (or wahtever you charge).

Level 3 alarm (2-way LCD with remote start, glass, motion, shock sensor, includes 1 siren in engine bay + 1 120db piezo ear bleader inisde car and one inside trunk) (BEST VALUE).

Hope this helps.