car tunes detroit

I was reading in the latest Mobile Electronics magazine. I came across an article.....reading about the business. Car Tunes.  What struck me as....well odd. In the picture of the store, on their reader board was this.      Remote Starts Installed 99.00     HOW is this possible? What are they selling, how are they selling it. Do they charge for butt taps, t-connectors, and solder?

ANYONE........

at the shop i work for we advertise "basic" alarms and starters for 99 bucks.

so what this consists of is:

the unit ( command start 395i ) pretty basic

BASIC Installation ( Main ignition wires, tach, hoodpin, and parklights)

now what that doesnt include: any options such as:

doorlocks ( we charge 50$)

Bypass ( unit dependant price)

Installation on the bypass ( 39.99$)

Trunk Release (50$)

Rear Defrost (50$)

Starterkill/antigrind (50$)

so a 99.99 $ system can turn into a 300$ system very fast.

Thats usually how it works for most places.

I have never been a big fan of this sales aproach. At my shop, a remote start is going to cost $250 installed, but that includes keyless, and factory security bypass as long as no extra parts are needed to do it. That price doesn't include transponders, trunk releases, or any other extras. There are shops that sell them cheaper, but it isn't hard to show a customer the value of a lifetime warranty and quality installation. I have an ever growing collection of 99 dollar starters I have had to remove that I keep in a box by my tools, so I can show skeptical customers how far 99 dollars gets them.