Steven:
Again, you fail to see my point. I'm not talking about releasing MORE information. Again. You could release less information and my point would stand. Again. I'm not saying MORE.
I'm talking about the FORM and LANGUAGE of the communication.
Take any communication by the dealers to any business communication consultant and none would say it was conveyed optimally. They'd probably recommend complete sentences, not giving commands to your customers, not making it seem like we need you, but the other way around, and probably start with something like "Dear Valued Customers:."
note: I'm not necessarily being literal with the "Dear Valued Customer" part, I'm just saying this is the message that ALL good business to customer communication should CONVEY.
You're a smart guy, I find it amazing that you don't the difference and my point. Again, I'm not saying Adire's done anything horrible. I'm just saying it all could have been executed BETTER.
You also missed my point regarding the need for Dyohn to post. I wasn't saying that YOU should say anything. I wasn't even saying that ANYONE from Adire should post information like that HERE. My point was that if Adire OR its dealers WOULD HAVE conveyed the supply situation clearly and positively, say via a clear, complete, and positive press release on your website and had all your dealers provide a link to it from all of your dealer's websites, THEN there would be no need for anyone to clear things up here. Indeed, any time folks had problems, were confused, or even pissed off, you or anyone else could reply with. "Dear _: We appreciate your interest in our products and value your business. Adire is in the process of making a change. Please read the press release LINK, and don't hesitate to let me know if you have any questions. Please understand that we can't share any more information about the upcoming products, other than what is contained in the release. I can be reached via this board or via e-mail. Thanks again for your interest."
Hey, I'm not here to argue though. Again, I was just trying to point out ways you could IMPROVE and BENEFIT given the situation you're in, based on my education and experience.
It is somewhat surprising that you're arguing rather than realizing I'm trying to give some advice. I realize in the process that my advice does pass Adire a small amount of criticism, but that's life. There's always room for improvement.
Who doesn't want honest feedback to learn how to improve?
It half blows my mind. I can't say I've ever seen a business reject constructive feedback. I guess there's a first time for everything.
When I know better would you rather I lie and tell you that all dealer and Adire communication is in tip-top form? Or would you rather I just say quiet and not offer feedback or advice? Or would you like me to kiss Dan's hand because he's the hand that feeds us lowly customers? :-) (that last line was a joke just to lighten the mood a bit)
New Project: 2003 Pathfinder